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Influencer culture, once hailed as a democratisation of media and marketing, has evolved into a powerful global force with major societal...

Cancel culture remains one of the most controversial and discussed phenomena in today's social media-driven society. The concept revolves...

The concept of virality  has fascinated both marketers and creators alike, with the question of why some posts go viral and others don’t...

What Is Online Shaming? Online shaming is when individuals or groups publicly criticise, embarrass, or humiliate someone on the internet,...

In the age of social media, platforms like Instagram have transformed how we connect, express ourselves, and even do business. As more...

In just a few years, TikTok has transformed from a niche lip-syncing app into a global cultural phenomenon, boasting over a billion users...