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Influencer culture, once hailed as a democratisation of media and marketing, has evolved into a powerful global force with major societal...

Social commerce is revolutionising the way we shop by integrating shopping features directly into social media platforms. Platforms like...

In recent years, the concept of positivity has gained a prominent place in online culture. Inspirational quotes, affirmations, and...

Cancel culture remains one of the most controversial and discussed phenomena in today's social media-driven society. The concept revolves...

In 2025, TikTok is no longer just a place for dancing teens and catchy audio clips — it’s a cultural powerhouse that’s shaping how people...