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Influencer culture, once hailed as a democratisation of media and marketing, has evolved into a powerful global force with major societal...

The rise of fake profiles online has become a growing concern, and AI is making the problem worse. What used to require manual effort and...

The concept of virality  has fascinated both marketers and creators alike, with the question of why some posts go viral and others don’t...

What Is Online Shaming? Online shaming is when individuals or groups publicly criticise, embarrass, or humiliate someone on the internet,...

Social media has transformed how we connect. Each platform offers distinct features and appeals to various audiences. Knowing these...

In the age of social media, platforms like Instagram have transformed how we connect, express ourselves, and even do business. As more...